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The rambles of a professional Designer, Developer, Business Owner and Marketer.

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Some useful resources for Designers, Marketers & WordPress Users

You may have thought in this time of lockdown. What could I do to improve my business chances online? Well, I've compiled a list of things you could do and offered some great online resources to get you going. ------------------------------- WHAT DOES MY BRAND LOOK LIKE ONLINE NOW? Spend some time searching for your-self/business in search engines and social media and put your customer head-on. Try and look at yourself/business from the outside and see if something stands that's letting yourself/company down and improve it. Perhaps compile a checklist of ten things that are important to improve and won't take too much time and then compile a list of ten things that are more prestigious jobs, that you could do or perhaps contact me for some support and guidance. ------------------------------- WHAT ARE SOME QUICK FIXES I CAN DO NOW THAT WILL HELP MY BUSINESS ONLINE?   1) Are you on Google Business if not join here: https://www.google.com/intl/en_uk/business/ 2) Grammarly: Free Online...

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What do I choose Wix or WordPress?

     It's a minefield when you decide you want a website and it can be tempting to pay for something easy like Wix. As they have template designs that you can quickly edit, and you can get something Live in a few hours.   So why would you go with the bother and doing a WordPress website alone or with someone like me?   After doing website design for twenty years, you realize when someone promises perfection and something quick and comfortable when it comes to technology - it's too good to be true!   Here's why you shouldn't go with these companies, that offer a low monthly price and something live straight away.   1) Going with these companies that offer a low price on a monthly bases is just like going with catalogue companies, that sell white goods and furniture. They target people who haven't got the money to pay upfront but you end up paying more...

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FREE online education resources

A non-exhaustive list that might help those affected by school closures due to coronavirus, compiled by home educators. Khan Academy https://www.khanacademy.org Especially good for maths and computing for all ages but other subjects at Secondary level. Note this uses the U.S. grade system but it's a most common material. BBC Learning http://www.bbc.co.uk/learning/coursesearch/ This site is old and no longer updated and yet there's so much still available, from language learning to BBC Bitesize for revision. No TV licence required except for content on BBC iPlayer. Futurelearn https://www.futurelearn.com Free to access 100s of courses, only pay to upgrade if you need a certificate in your name (own account from age 14+ but younger learners can use a parent account). Seneca https://www.senecalearning.com For those revising at GCSE or A level. Tons of free revision content. Paid access to higher-level material. Openlearn https://www.open.edu/openlearn/ Free taster courses aimed at those considering Open University but everyone can access it. Adult level, but some e.g. nature and environment courses could well...

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Do you need some cheap graphics software?

You may need some graphic software just to do some simple banners or explain to a Graphic Designer an idea. Here's some I've found on my travels and a little explanation on what I think about them:   Canva - Super easy to use but minimal design options. Click here for more information >>> Gimp - This is used a lot by programmers as great to cut up images for the internet and has a straightforward navigation system. Click here for more information>>> Pic Monkey - This is very similar to Gimp and may be good as an alternative if you cannot use Gimp. It also has templates sizes for all the social media platforms and is easy to use.  Click here for more information>>> Gravit -  is good if you want to do graphics on the fly such as on your phone, and can not download the software. You do...

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SEO tips that you may not know.

I always like to talk to people as if they have a certain amount of intelligence. As a small business, I'm sure you have read up about putting keywords into your website pages and made sure you have added your website URL to Google and Google business.   But have you done that 'deep' plunge and got into SEO intensely, and started to think like a professional SEO person. Here are some tips that you may not have thought about that could get you some more clients!   1) Did you know when you put your keywords into Google to check where your business is showing up? Google uses AI to locate where you are and then gives you a result that's related to that area. So it isn't accurate when wanting to research if your website is coming up and showing on the first page of Google's results.   So how do you correct this?...

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Cheeky little tips to get more customers (leads)

So the ultimate question for new businesses is how do I get new customers without spending massive amounts of money on adverts and marketing but doesn't take up all your time with technical/design work and knocking on doors.   Here are a few ideas that have worked for my clients and me.   Engage with customers with a Google My Business Account. You get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Click here for more information Create videos for social media Use Backlinks software that looks where your competitors are advertising online or use Google's free tools for this: click here Use rotational banner businesses that means your banners go all over the place (apps, websites) rather than spending a fortune on printed adverts - click here Get hold of emails via a third party business and send out newsletters to them. Get...

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Google Search Operators

What are Google search operators? Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. How do I use search operators? You can enter search operators directly into the Google search box, just as you would a text search: Except in special cases (such as the “in” operator), Google will return standard organic results. Google search operators cheat sheet You can find all of the major organic search operators below, broken up into three categories: “Basic”, “Advanced”, and “Unreliable”. Basic search operators are operators that modify standard text searches. I. Basic Search Operators "your word" Put any phrase in quotes to force Google to use exact-match. In single words, it prevents synonyms. OR your word OR your word Google search defaults to logical AND between terms. Specify "OR" for a logical OR (ALL-CAPS). | your word | your word...

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